Art Direction, Logo,
Brand identity, Brand Manual, Print,
An established film production agency wanted to approach a young and visionary market through a newly founded sub-agency called Madhouse.
"Irreverence and madness are our main values"
They were setting the stage for a wildly different mentality within the industry and the identity needed to reflect that.
We set the M and H within an optical illusion playing with shape and movement to bring out the oddness of this new company.
The stationery was an extension of the concept expressed in the materials, shapes, textures, and colors.
We created a concept that binds the name of the agency and approaches madness with a different perception. We turned the idea of hallucinations into a better and more imaginative way to view reality as a distortion.
Playing with the idea of motion and illusion, we encourage the spectator to see beyond the group of lines that form the logo.
As a result, they were able to acquire a new market for their new visionary services. Gaining the attention of many, along with new colleagues and investing partners from international festivals and conventions.