Guaza

Breathing New Life: Revitalizing the Identity of a Design Studio to Reflect Their Added Values

Service

Field

Brand identity, Illustration

Design agency

Credits

Creative direction:

Guaza studio

How to give a fresh feel to the identity of a design studio that wants to reflect their new values.

"We represented the world of experimentation, production of ideas, and design."

Approach:

Guaza wanted to represent the process of thinking as the center value in the identity of the design studio. We used illustration to bring life to a group of three abstract worlds: the world of experimentation, production of ideas, and design.

To fulfill their needs we wanted to represent the process of creative thinking is constant work, and maintain the young and colorful spirit of Guaza.

The designs were later applied onto brand pieces like desktop backgrounds, notebooks, and t-shirts, that were worn by the studio managers at design events.