Alfa was dedicated to a completely new and different audience, for that reason, we needed to create a completely new brand. We helped them from the name to packaging, creating a brand image that would represent the appeal of these lovely pets.

We wanted to create a brand to both catches the eye and create empathy with pet owners. Using bright colors and illustrations were the best idea to create a cute and friendly looking packaging, resulting in a brand that looks and feels like their pets, a brand that looks desirable to have, that is alive, colorful, and accessible.