a sub-brand of Seasons specializing in foods for pets.
Naming, Logotype, Label, Illustration
Seasons, a brand of grains and dried foods wanted to broaden their market by creating a line dedicated to bird food.
Alfa was dedicated to a completely new and different audience, for that reason, we needed to create a completely new brand. We helped them from the name to packaging, creating a brand image that would represent the appeal of these lovely pets.
We wanted to create a brand to both catches the eye and create empathy with pet owners. Using bright colors and illustrations were the best idea to create a cute and friendly looking packaging, resulting in a brand that looks and feels like their pets, a brand that looks desirable to have, that is alive, colorful, and accessible.