Social campaign, Print, Brochure, Editorial, Illustration
NGO's / Social campaign
Project management: Nodd studio
Plan International sponsored a campaign to educate and grow awareness of the prevention of HIV with a focus on the most vulnerable communities in El Salvador.
We wanted to use the opportunity to celebrate these communities in a lively form and at the same time inform them.
The bingo was a comical piece visualizing local slang for genitals. This comedic side got the attention of those who failed to notice the original ‘formal’ campaigns.
Every day, there are three new cases of HIV in El Salvador. The LGBT community and sex workers are the most at risk to come in contact with the virus. We were asked to design a social campaign to inform, educate and raise awareness of the dangers of HIV with the purpose of prevention.
This topic tends to be taboo but we make it our business to benefit society with clear communication. We wanted to use the opportunity to celebrate these communities in a lively form and at the same time inform them. We used informal language to open a dialog as a friend and rather than a rigid publication that has failed to communicate the risks already. Already we saw there was a lot of research to do to really help those who needed it most.
The campaign we prepared uses illustration to create a friendly image and portrays characters of the audience in a cheerful manner while calling for action with acts as simple as always using a condom.
Bingo was given away in gift bags along with the information. This was a comical piece with pictures representing some of the local slang for genitals.
This comedic side got the attention of those who failed to notice the original ‘formal’ campaigns. This relaxed manner presented a very clear and simple message; don’t try your luck, HIV is a game that cannot be won.
The campaign included informative brochures, posters, banners, and other printed materials. As well as a set of manuals for the medical and professional staff on a charge.