Service
Art Direction, Logo,
Brand identity, Brand Manual, Print,
Web
Field
Film agency
An established film production agency wanted to approach a new visionary and young market through a newly founded sub-agency called Madhouse.
Madhouse
Approach:
"Irreverence and madness are our main values" - they stated.
They were giving a revolutionary proposal to the industry and the identity had to reflect that.
I'm a paragraph. Click here to add your own text and edit me.
I'm a paragraph. Click here to add your own text and edit me.
Playing with the idea of motion and illusion, we encouraged the spectator to see beyond the group of lines that form the logo. We created an icon based on the motion optical effect playing with the letters M and H.
We created a concept that bonds with the name of the agency and approaches madness with a different perception. We turned the idea of hallucinations into a better and imaginative way to view reality as a distortion.
Playing with the idea of motion and illusion, we encouraged the spectator to see beyond the group of lines that form the logo. We created an icon based on the motion optical effect playing with the letters M and H.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
As a result, they were able to acquire a new market for their new visionary services. Calling the attention of other colleagues and insured partners in international festivals and conventions.
