Visual Voice for Conservation:
Expanding FIAES
communications to
engage new audiences
Service
Identity, Campaigns, Print publications, Brochures, Illustrated Video, Events
Field
Non-for-profit
As Design Lead at Nodd, I led the visual strategy for FIAES, an environmental fund for El Salvador. We extended their institutional branding with a dynamic, illustration-based design, creating a bridge between their mature identity and a younger audience through diverse print and digital materials.
Visual Voice for Conservation
As Design Lead at Nodd studio, I had the opportunity to accompany FIAES; the Environmental Investment Fund of El Salvador, in visualizing their mission for conservation.
The challenge was to bridge their established institutional presence with the need to engage a broader, younger audience. Working alongside the FIAES team, we developed a dynamic and friendly communication approach. This system thoughtfully extended their branding by integrating custom illustration and adaptable formats, creating a visual dialogue that respects their mature foundation while speaking to new generations.
The work encompasses a diverse suite of print and digital materials, including creative campaigns, annual reports, informational brochures, an illustrated video, event collateral, and the complete branding for Quelonia, a dedicated sea turtle conservation program.
Each piece was crafted to address specific program goals, ensuring clarity and resonance across their multifaceted audience.
Quelonia -
Branding for Sea Turtle Conservation
While its colors are rooted in the core FIAES identity, they are applied with a new dynamism, using transparencies to reflect the water and the sea, to create a more approachable brand for its primary audience: children educated through turtle liberation initiatives.
