Mianina
Service
Field
Brand Identity, Logo, Illustration, Brand Manual, Packaging, Social media
Food
Credits
Brand strategy by Alba Food Marketing
Miaïna is a food cannery that highlights
the typical foods and products of Madagascar and Anjou, working in the link between producers and consumers.
The approach:
1.Analysis
To identify the value proposition we started by analyzing Alba's competition and identifying the profile of their marketing personas.
2. Foundation
We got into the smallest details to build on the brand personality as a whole, reviewing each step of the way. We worked on the heart of the brand reevaluating its mission and vision and giving it a voice to clearly portray the brand's intentions.
With empathy as the core value, we created a brand that works as a friend to the audience and a guide to their potential customers.
This brought us to the slogan - Make food, feed stories - appealing to both Alba’s and the customers' main value
