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Brand Strategy, Brand Identity, Logomark, Brand manual, Corporate stationary, Vehicle design


Laboratory and clinical supplies

Post covid brought B&C the opportunity to grow in the field of laboratory supplies. This opportunity helped to introduce more innovation to support the people who work on the front road of change. This innovative approach needed a rebranding from the core.  

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The Logo
Inspired by the chemical bonds that form a foundation. The foundation that B&C creates is much like that bond, ensuring the clients are always supported and connected to what they need most. The circular path of the symbol signifies the logistics element of the company in a very direct way while the tilt helps to reinforce the dynamic motion of the logo, giving it a metaphoric power and ability to deliver. Each dot in the chain represents a part of the many products and services that B&C has to offer.

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The approach


1. Analysis

To identify the value proposition we started by analysing B&C's competition and identifying the profile of their marketing personas. This led to the discovery of the meaningful work their clients were doing, from saving lives to sustaining the population and groundbreaking research.  


2. Foundation

Our analysis gave the brand a clear direction; show the everyday heroes B&C helps to get the job done. From here we got into the smallest details to build on the brand personality as a whole, reviewing each step of the way. 

We worked on the brand's heart, reevaluating its mission and vision and giving it a voice to clearly portray the brand's intentions.


With recognition and appreciation as the core values, we created a brand that connects to its customers and gives them the pride they deserve. 


3. Creation

Using this as the foundation of the brand, we gave soul to the brand beginning with the pinnacle of the brand; the logo. 

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From there, touches of the logo's form were used to develop the brand's look and feel. Consistency being statistically the most vital part of any successful brand, we were able to tie the brand together in a straightforward yet professional way. After the application of the brand style to all their materials.

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