Service
Naming, Logotype,
Identity, Print, Products
Balam
Field
Security agency
A security agency with over 25 years in the market was looking for a rebranding that could better represent their mission and settle their position as one of the best and most trustful security companies in El Salvador.
Balam is a Mayan spirit of domestic protection represented by a Jaguar
Approach:
Originally named Agespri, we started by reviewing the current position of the brand next to its competitors. We identified that not many counted with a unique identity and this was a good opportunity to completely rebrand the company from the ground.
The new focus was positioning the company as a trustful ally, a group of experienced professionals in the area of security.
The name proposed was Balam, which is the Mayan spirit of domestic protection. It protected the village from evil spirits during the night. It is represented by a Jaguar, and this became the icon in the logotype.
Altogether, we created a visual identity that better portraits their years of expertise in the security area. This helped them consolidate their position and brand as one of trust and recognition in the industry.
