Photographs and product applications by Belco
After several years of growth to become one of the leading coffee sourcing companies in Europe, the French company, Belco, needed a brand transformation that paired with their new committed work philosophy. After several proposals that failed to represent the company, they decided to approach us.
We began with the principle of every brand; the logo. Through our research, we found clarity was key to representing their values, way of work and to display their human side along with their desire to help each other to improve.
We identified the approach to make them unique and connected it with their great passion for coffee. In our proposal, we used the hand as a distinctly human link that connects people with coffee.
From the hand that picks the best grain - to the hand that takes it to the cup. The hand that guides the producer - to the hand that makes a deal with the buyer.